🚀 Launching AI Products

Đưa AI agents từ development đến launch thành công.

Pre-Launch Preparation

Product Readiness

Checklist trước khi launch

☐ Core features complete
☐ Edge cases handled
☐ Error handling robust
☐ Performance optimized
☐ Security implemented
☐ Testing completed
☐ Documentation ready
☐ Support plan in place

Soft Launch

Quy trình Soft Launch

Bắt đầu từ nhỏ:

👥 Internal team first
🧪 Small beta group
🔓 Limited public
🚀 Full launch

Benefits:

Tìm issues sớm
Nhận feedback có giá trị
Build confidence
Thu thập testimonials

Go-To-Market Strategy

Define Target Market

Xác định rõ

👤 Who needs this? - Ai cần sản phẩm này?
❓ What problem? - Giải quyết vấn đề gì?
🔍 Current solutions? - Họ đang giải quyết thế nào?
💰 Willingness to pay? - Sẵn sàng trả bao nhiêu?
📍 Where? - Họ thường ở đâu online?

Positioning

Positioning Statement Template

"For [target customers] who [have this problem], [Product name] is a [category] that [key benefit]. Unlike [alternatives], we [unique differentiator]."

Ví dụ:

"For small e-commerce businesses who struggle with 24/7 customer support, SupportBot is an AI assistant that handles 80% of customer queries instantly. Unlike hiring staff or using chatbots, we actually resolve issues, not just answer FAQs."

Competitive Analysis

Tìm hiểu đối thủ:

🎯 Direct competitors - Cùng ngành, cùng giải pháp
🔄 Indirect alternatives - Giải pháp khác cho cùng vấn đề
🛠️ DIY solutions - Tự build

Differentiate on: Features • Price • Experience • Support • Integration • Target niche

Pricing Strategy

Pricing Models

Model	Mô tả	Best for
🆓 Free	Ad-supported, upsell premium	Large user base
⚡ Freemium	Free basic, pay for advanced	Most SaaS
📅 Subscription	Monthly/annual fee	Predictable revenue
📊 Usage-based	Pay per conversation	Scales with usage
💎 One-time	Lifetime access	Higher upfront

Setting Prices

Pricing Tips

Consider:

💎 Value delivered
🏆 Competition pricing
💵 Cost to serve
📈 Target margin

Best practice:

Bắt đầu cao hơn (dễ giảm)
Offer launch discount
Grandfather early adopters

Example Tiers

Tier	Giá	Features
Free	$0	50 conversations/month, Basic AI, Community support
Pro	$29/month	500 conversations, Advanced AI, Priority support, Integrations
Business	$99/month	Unlimited, Custom training, Dedicated support, API, Analytics

Marketing Channels

Content Marketing

Tạo content về:

📈 Industry trends
📚 Problem-solving guides
💡 Use case examples
🎓 Tutorials
⭐ Case studies
🎬 Behind the scenes

Platforms: Blog • YouTube • LinkedIn • Medium • Industry publications

Social Media

Platform	Best for
🐦 Twitter/X	Quick updates, engagement
💼 LinkedIn	B2B, professional
📹 YouTube	Demos, tutorials
🎵 TikTok	Viral potential
📸 Instagram	Visual content

Community Building

Engage in

🔴 Reddit communities
💬 Discord servers
💼 Slack groups
🏛️ Industry forums
👥 Facebook groups

Remember: Đừng spam - add value first!

Paid Acquisition

🔍 Google Ads - search intent
📱 Facebook/Instagram - targeting
💼 LinkedIn - B2B
📹 YouTube - video ads
🔄 Retargeting - warm audience

Start small, measure, scale.

Launch Execution

Product Hunt Launch

Strategy

🤝 Build network before launch
📅 Schedule optimal timing (Tuesday)
📦 Prepare assets: Logo, Screenshots, Video demo, Description
📢 Rally supporters
💬 Engage all day
🔄 Follow up with new users

Launch Sequence

📅 Week -2:

Beta testing complete
Marketing materials ready
Support team trained
Partners notified

📅 Week -1:

Final QA
Press/influencer outreach
Social teasers
Email list warm-up

🚀 Launch Day:

Product Hunt live
Social announcement
Email blast
Press release
Team available for support

📅 Week +1:

Respond to all feedback
Fix critical issues
Thank early adopters
Collect testimonials

Launch Email Template

Email mẫu

Subject: [Product] is live! 🚀

Hi [Name],

After months of work, we're thrilled to announce [Product] is now available!

[One-line description]

🎁 Special launch offer: [Discount/bonus] for the first [X] customers

Here's what [Product] can do for you:

✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]

We'd love your feedback!

User Onboarding

First Experience

Make first use amazing

⚡ Quick setup (< 5 minutes)
🗺️ Guided tour
📋 Pre-built templates
🎮 Sample data/demo
🎯 Quick win moment

Onboarding Flow

Step	Action
1. Welcome	"What do you want to achieve?"
2. Setup	Minimal required configuration
3. First success	Help them complete one task
4. Explore	"Here are other things you can do..."
5. Resources	Help docs, community, support

Activation Metrics

Track:

⏱️ Time to first value
📊 Completion rate of onboarding
🎯 Feature adoption
🔄 Return rate (day 1, 7, 30)
📉 Drop-off points

Gathering Feedback

Feedback Channels

💬 In-app feedback widget
📧 Email surveys
🎤 User interviews
🎫 Support tickets
📱 Social mentions
⭐ App store reviews
👥 Community discussions

What to Ask

Câu hỏi quan trọng

❓ What problem are you solving?
🎯 How easy was setup?
❤️ What do you love?
😤 What's frustrating?
➕ What's missing?
📢 Would you recommend us?
🔧 How can we improve?

Acting on Feedback

📥 Collect all feedback
🏷️ Categorize by theme
⚡ Prioritize by impact
📢 Communicate what you're doing
🚀 Ship improvements
🔄 Close the loop

Scaling

Growth Strategies

🌱 Organic growth:

SEO content
Word of mouth
Community building
Partnerships

💰 Paid growth:

Advertising
Influencer marketing
Affiliate program

🔄 Product growth:

Viral features
Referral program
Network effects

Team Scaling

As you grow, add:

🤝 Customer success team
🛠️ Technical support
📣 Marketing team
💼 Sales (if B2B)
👨‍💻 More developers

Infrastructure Scaling

📊 Monitor performance
📈 Plan for 10x load
⚙️ Automate operations
📝 Document everything

Metrics to Track

Key Metrics

Category	Metrics
Acquisition	Visitors, Sign-ups, Cost per acquisition
Activation	Onboarding completion, Time to value, First action
Retention	DAU/MAU, Churn rate, Return rate
Revenue	MRR/ARR, ARPU, LTV, Payback period
Referral	NPS score, Referral rate, Viral coefficient

Post-Launch

Continuous Improvement

📅 Weekly:

Review metrics
Check feedback
Fix bugs
Ship improvements

📅 Monthly:

Feature releases
Performance review
Customer interviews
Strategy review

Celebrate & Learn

After launch:

🎉 Thank your team
💝 Thank early adopters
📝 Document learnings
📋 Plan next phase
🚀 Keep momentum!

Launch Checklist

Final Checklist

Product:

☐ All features working
☐ Performance optimized
☐ Security reviewed
☐ Documentation complete

Marketing:

☐ Website live
☐ Landing pages ready
☐ Email sequences set up
☐ Social profiles ready
☐ Content prepared

Operations:

☐ Support system ready
☐ Monitoring in place
☐ Team aligned
☐ Partners notified

Launch day:

☐ Product Hunt ready
☐ Social posts scheduled
☐ Email blast ready
☐ Team standby
☐ Celebration planned! 🎉

Bài Tập Cuối Khóa

Final Project

Launch Your AI Agent Product:

✅ Complete product development
✅ Write positioning statement
✅ Set pricing tiers
✅ Create marketing materials
✅ Plan launch sequence
✅ Build onboarding flow
✅ Set up analytics
✅ Execute soft launch
✅ Gather feedback
✅ Iterate and grow!

🎉 Congratulations! You now have the skills to build and launch no-code AI agents from idea to market!

Hoàn thành khóa học!

Bạn đã master:

✅ AI agent platforms (Voiceflow, Botpress, Stack AI)
✅ Voice AI và multi-channel deployment
✅ Complex automation với Make
✅ Security và compliance
✅ Go-to-market strategy

Hãy áp dụng để tạo ra những AI products tuyệt vời! 🚀