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Copywriting với AI

Viết headlines, ads, landing pages với AI assistance

🎯 Copywriting với AI

Copywriting = words that sell. AI giúp viết copy compelling nhanh chóng.

Copywriting vs Content Writing

CopywritingContent Writing
💰 Sell/persuade📚 Inform/educate
📝 Short-form📖 Long-form
🎯 Action-focused💡 Value-focused
📣 Ads, landing pages📝 Blogs, articles

Headlines That Convert

📋 Formula Templates

Prompt mẫu

"Viết 10 headlines cho [product/service]:

Use formulas:

  • Number + Adjective + Noun + Promise

  • How to [benefit] without [pain point]

  • The [adjective] way to [desired outcome]

  • [Number] [type of people] [action] - Here's why

  • What [audience] don't know about [topic]

  • Product: [describe]

  • Target: [audience]

  • Main benefit: [benefit]"

💡 Example Outputs

Ví dụ

Product: App học tiếng Anh
Target: Người đi làm busy

Headlines:

  1. "15 Phút Mỗi Ngày - Nói Tiếng Anh Tự Tin Sau 30 Ngày"
  2. "Học Tiếng Anh Không Cần Thời Gian - Cách 10,000+ Người Bận Đã Làm"
  3. "Bí Mật Của Người Học Tiếng Anh Nhanh Gấp 3 Lần"
  4. "Sếp Của Bạn Sẽ Ngạc Nhiên Khi Nghe Bạn Nói Tiếng Anh"
  5. "Từ 'English Sucks' Đến Confident Speaker Trong 8 Tuần"

Ad Copy

📱 Facebook/Instagram Ads

Prompt mẫu

"Viết Facebook ad copy:

  • Product: [product/service]
  • Target audience: [detailed description]
  • Pain point: [what problem it solves]
  • Main benefit: [key benefit]
  • Offer: [discount, free trial, etc.]

Format:

  • Hook (stop scroll) - 1 line
  • Problem agitation - 2-3 lines
  • Solution intro - 1-2 lines
  • Benefits (3 bullets)
  • Social proof hint
  • CTA with urgency

Tone: [casual/professional] Length: Under 125 words"

🔍 Google Ads

Prompt mẫu

"Viết Google Search Ad:

  • Keyword: [main keyword]
  • Product: [what you're selling]
  • USP: [unique selling point]
  • Offer: [special offer]

Generate:

  • 3 Headlines (max 30 chars each)
  • 2 Descriptions (max 90 chars each)
  • Display URL path suggestions

Focus on: Search intent, relevance, CTA"

Landing Page Copy

🎯 Hero Section

Prompt mẫu

"Viết hero section cho landing page:

  • Product: [product]
  • Target: [audience]
  • Main transformation: [before → after]

Include:

  • Headline (benefit-focused)
  • Subheadline (clarify offer)
  • 3 bullet points (key benefits)
  • CTA button text
  • Trust element suggestion"

✨ Features → Benefits

Prompt mẫu

"Convert features thành benefits:

Features:

  1. [Feature 1]
  2. [Feature 2]
  3. [Feature 3]

For each, write:

  • Benefit statement (what user gains)
  • Emotional appeal
  • Specific outcome

Audience: [describe]"

📝 Example Transformation

So sánh

Feature: "AI-powered scheduling"

❌ Weak: "We have AI scheduling"

✅ Strong: "Never double-book again. Our AI finds the perfect meeting time in seconds - saving you 5 hours/week of back-and-forth emails."

Email Copy

📧 Subject Lines

Prompt mẫu

"Viết 10 email subject lines:

  • Email type: [promotional/newsletter/cart abandonment]
  • Offer: [what you're offering]
  • Audience: [describe]

Mix of:

  • 🤔 Curiosity
  • ⏰ Urgency
  • 🎁 Benefit
  • ❓ Question
  • 👤 Personal

Max 50 characters each."

✍️ Email Body

Prompt mẫu

"Viết email marketing:

  • Goal: [what action you want]
  • Audience: [describe]
  • Offer: [what you're offering]
  • Tone: [friendly/professional]

Structure:

  1. Personal greeting
  2. Hook/story (2-3 sentences)
  3. Problem → Solution
  4. Key benefits (3)
  5. Offer details
  6. CTA (repeated)
  7. PS line

Under 300 words."

Copywriting Formulas

🎯 AIDA

AIDA Formula

"Viết copy theo AIDA:

  • A - Attention: [hook to grab attention]

  • I - Interest: [why they should care]

  • D - Desire: [create want for product]

  • A - Action: [clear CTA]

  • Product: [describe]

  • Format: [ad/email/landing page]"

😰 PAS (Problem-Agitate-Solution)

PAS Formula

"Viết copy theo PAS formula:

  • Problem: [describe their pain]

  • Agitate: [make it worse, emotional]

  • Solution: [your product as hero]

  • Product: [describe]

  • Audience: [who]

  • Tone: [empathetic/direct]"

🌉 Before-After-Bridge

BAB Formula

"Viết copy theo Before-After-Bridge:

  • Before: [current painful state]
  • After: [desired state after using product]
  • Bridge: [your product connects them]

Make it emotional và relatable."

A/B Testing with AI

Prompt mẫu

"Tạo 3 variations của headline này: [original headline]

  • Variation A: More emotional
  • Variation B: More specific (numbers)
  • Variation C: Different angle

Keep same message, different approach."

Quality Checklist

Before Publishing

✅ Clear benefit in headline?
✅ Addresses pain point?
✅ Single, clear CTA?
✅ Social proof included?
✅ Urgency/scarcity (if appropriate)?
✅ Easy to scan?
✅ No jargon?
✅ Sounds human, not AI?

Bài Tập

Practice
  1. 📝 Viết 5 headlines cho product/service của bạn
  2. 📱 Tạo 1 Facebook ad complete
  3. 🎯 Viết hero section cho landing page
  4. 📧 Create email sequence (3 emails)
  5. 🔄 A/B test với 2 variations

Tiếp theo: Bài 4 - AI Image Generation