🎯 Creating Consistent Visuals
Consistency builds brand recognition. Học cách maintain visual consistency với AI.
Tại Sao Consistency Quan Trọng?
- 👁️ Recognition - Người xem biết ngay là content của bạn
- 🤝 Trust - Professional look = credibility
- ⏱️ Efficiency - Templates save time
- 💰 Brand value - Builds brand equity
Brand Visual Elements
1. 🎨 Color Palette
Define 5-6 Colors:
- Primary:
#2563EB(main brand color) - Secondary:
#7C3AED(accent) - Background:
#F8FAFC(light) - Text:
#1E293B(dark) - Accent 1:
#10B981(success/CTA) - Accent 2:
#F59E0B(highlight)
AI Prompt for Colors:
"Suggest color palette for brand:
- Industry: [tech/fashion/food/etc]
- Vibe: [modern/playful/luxury/etc]
- Target audience: [describe]
Give me:
- Primary color (with hex)
- Secondary color
- 2 accent colors
- Background colors (light/dark)
- Why these colors work together"
2. 🔤 Typography
Choose 2-3 Fonts:
- Headings: Montserrat Bold
- Body: Inter Regular
- Accent: Playfair Display (quotes)
3. 🎭 Style Keywords
Define Your Aesthetic:
- Minimal and clean
- Modern but warm
- Professional yet approachable
- Bright with soft shadows
Creating Style Guide
📋 AI-Assisted Style Guide
"Create brand style guide outline:
- Brand: [name]
- Industry: [type]
- Personality: [3-5 adjectives]
Include sections for:
- Logo usage
- Color palette rules
- Typography guidelines
- Image style
- Dos and Don'ts
Keep it simple and actionable."
Template System
📐 Essential Templates
| Platform | Sizes | Templates Needed |
|---|---|---|
| 1080x1080, 1080x1350 | Post, Carousel, Story | |
| 1200x630, 1080x1080 | Post, Cover, Ad | |
| 1200x627, 1080x1080 | Post, Banner | |
| 📺 YouTube | 1280x720 | Thumbnail |
| 📝 Blog | 1200x600 | Header |
🔄 Creating Reusable Templates
In Canva:
- Create design với brand elements
- Save as template
- Lock brand elements
- Leave placeholder areas
Template Structure:
🔲 Header: LOGO (locked)
📝 Headline Area:
- Brand font, brand color
🖼️ Image Placeholder:
- Main visual area
🔘 CTA Button:
- Brand accent color
AI Image Consistency
📝 Master Prompt Template
Create a "master prompt" for all images:
"[subject], clean minimal style, soft pastel colors, light and airy atmosphere, subtle shadows, professional quality, [brand color] accents"
Then add specific subject for each image.
🔄 Consistent Series
"Create [X] images for social media series:
Consistent elements:
- Same illustration style (flat design)
- Same color palette (blues and coral)
- Same composition (subject center, space for text top)
- Same mood (professional, friendly)
Subjects:
- Person at laptop
- Team meeting
- Coffee and notebook
- Graph going up
- Lightbulb (ideas)"
Workflow for Consistency
📋 Content Creation Process
1. 📋 PLAN
- Decide content type
- Choose template
2. ✨ CREATE
- Use brand template
- AI generate supporting elements
- Apply brand colors/fonts
3. ✅ CHECK
- Matches style guide?
- Colors correct?
- Fonts consistent?
- Quality acceptable?
4. 💾 SAVE
- Organized folders
- Clear naming convention
- Version control
📁 File Organization
📁 Brand Assets
- 📁 Logos
- logo-full.png
- logo-icon.png
- logo-white.png
- 📁 Templates
- 📁 Presentations
- 📁 Fonts
- 📁 Colors (swatches)
- 📁 Style Guide
Consistency Checklist
✅ Brand colors used correctly?
✅ Correct fonts (headings, body)?
✅ Logo placed properly (if used)?
✅ Image style matches brand?
✅ Tone of copy consistent?
✅ CTA style consistent?
✅ Quality high enough?
Tools for Consistency
| Tool | Use |
|---|---|
| 🎨 Canva Brand Kit | Store colors, fonts, logos |
| 📝 Notion | Style guide documentation |
| ☁️ Google Drive | Asset organization |
| 🎨 Coolors.co | Color palette generator |
| 🔤 Font pairing tools | Typography selection |
Common Mistakes
❌ Different colors mỗi post
❌ Random fonts
❌ Inconsistent image styles
❌ No templates
❌ Mixing moods (professional + playful)
❌ Different logo versions
Bài Tập
- 🎨 Define your brand colors (5 colors với hex)
- 🔤 Choose 2 fonts
- 🎭 Write 5 style keywords
- 📐 Create 3 templates trong Canva
- 🎨 Generate 5 consistent images với AI
Tiếp theo: Bài 7 - AI Video Tools