♻️ Content Repurposing
Create once, publish everywhere. AI giúp repurpose content efficiently.
Content Repurposing là gì?
Repurposing = Lấy 1 piece of content và chuyển đổi thành nhiều formats cho nhiều platforms.
Tại sao?
- ⏱️ Tiết kiệm thời gian
- 👥 Reach nhiều audience hơn
- 🔄 Reinforce messaging
- 💰 Maximize ROI per content
The Content Pyramid
🔺 PILLAR CONTENT (Long-form) Video, Blog, Podcast
↓
📱 DERIVATIVE CONTENT Social posts, clips, quotes
↓
🔄 MICRO CONTENT Tweets, stories, comments
One Content → Many Formats
📝 From Blog Post
📝 Blog Post (2000 words) ↓ 🎬 YouTube Video (script from blog) ↓ 🎙️ Podcast Episode (discuss same topic) ↓ 📱 LinkedIn Article (condensed) ↓ 🐦 Twitter Thread (key points) ↓ 📸 Instagram Carousel (5 tips) ↓ 📧 Newsletter (excerpt + insight) ↓ 📊 Infographic (visual summary) ↓ 💬 Quora Answers (sections as answers)
🎬 From Video
🎬 YouTube Video (30 min) ↓ 📝 Blog Post (transcript + edit) ↓ 🎙️ Podcast (audio extract) ↓ ✂️ Short Clips (TikTok, Reels) ↓ 📱 LinkedIn Posts (key moments) ↓ 🐦 Quote Cards (best lines) ↓ 📸 Thumbnail variations ↓ 📧 Newsletter feature
🎙️ From Podcast
🎙️ Podcast Episode (45 min) ↓ 📝 Blog Post (full transcript) ↓ 🎬 YouTube (audiogram / video) ↓ ✂️ Audio Clips (highlights) ↓ 📱 Social Posts (quotes) ↓ 📧 Newsletter (summary) ↓ 📊 Show Notes (listicle) ↓ 🐦 Thread (key takeaways)
AI Repurposing Prompts
🐦 Blog → Twitter Thread
"Convert this blog post into a Twitter thread:
[paste blog]
Requirements:
- 📝 8-12 tweets
- 🎣 First tweet: strong hook
- 💡 Each tweet: 1 idea, standalone value
- 📢 Last tweet: CTA + link
- 😀 Add relevant emojis
- 🔗 Thread flow should make sense"
💼 Blog → LinkedIn Post
"Rewrite this for LinkedIn:
[paste blog excerpt]
Format:
- 🎣 Hook line (pattern interrupt)
- 📝 2-3 short paragraphs
- 📖 Personal angle/story
- ✅ Actionable takeaway
- ❓ Engagement question at end
- #️⃣ 3 relevant hashtags
Tone: Professional but personal"
📝 Video → Blog Post
"Convert this video transcript into blog post:
[paste transcript]
- ✨ Clean up spoken language
- 📑 Add headers and structure
- 🗑️ Remove filler words
- 📝 Add introduction and conclusion
- ⏱️ Include key timestamps as references
- 🔍 SEO-friendly format
- 📄 1500-2000 words"
📸 Blog → Instagram Carousel
"Create Instagram carousel from this blog:
[paste blog]
Format (10 slides):
- 🎣 Slide 1: Hook headline
- 📝 Slides 2-8: One key point each
- ✅ Slide 9: Summary/recap
- 📢 Slide 10: CTA + account tag
Each slide:
- Short headline
- 2-3 lines max
- Easy to read on mobile"
✂️ Long Video → Short Clips
"Identify best moments for short clips:
[paste transcript]
Find 5 clips (30-60 seconds each):
- 💪 Strong standalone value
- ✂️ Clear beginning/end
- ❤️ Emotional or valuable moment
- 🎯 Would work without context
For each:
- ⏱️ Timestamp range
- 💬 Key quote
- 📝 Suggested caption
- 🎣 Hook for the clip"
Repurposing Workflow
📅 Weekly Content System
📅 MONDAY: Create Pillar Content
- ✍️ Write blog OR record video
📅 TUESDAY: First Wave Repurpose
- 📝 Blog → LinkedIn post
- 🎬 Video → YouTube
📅 WEDNESDAY: Social Media
- 🐦 Twitter thread
- 📸 Instagram carousel
📅 THURSDAY: Short-Form
- 🎬 TikTok/Reels clips
- 📱 Stories
📅 FRIDAY: Community
- 💬 Quora answers
- 📢 Reddit posts
- 💭 Comments
📅 WEEKEND: Newsletter
- 📧 Compile week's content
- ✨ Add exclusive insight
⚡ Batch Processing
1 Blog Post → In 1 Session:
- 📋 Copy blog into ChatGPT
- 🐦 Generate Twitter thread
- 💼 Generate LinkedIn post
- 📸 Generate carousel outline
- 📧 Generate newsletter excerpt
- 🎬 Generate video script
⏱️ Time: 30-45 minutes 📊 Output: 6+ pieces of content
Tools for Repurposing
| Task | Tool |
|---|---|
| ✍️ Writing | ChatGPT, Claude |
| ✂️ Video → Clips | Opus Clip, Pictory |
| 🎙️ Audio → Video | Headliner, Wavve |
| 🎨 Design | Canva |
| 📅 Scheduling | Buffer, Later |
| 📝 Transcript | Descript |
✂️ Opus Clip (Video → Shorts)
- 📤 Upload long video
- 🤖 AI identifies best clips
- 📝 Auto-generates captions
- 🎣 Adds hook titles
- 📥 Exports ready for TikTok/Reels
Platform-Specific Tips
🐦 Twitter/X
- 📝 Thread from key points
- 💬 Quote tweets from video
- 📊 Polls from questions in content
- 👔 More professional angle
- 📖 Personal story hook
- 💡 Industry insights
- 📄 Longer posts (1300 characters)
- 🎨 Visual-first
- 📚 Carousel for education
- 🎬 Reels for clips
- 📱 Stories for behind-scenes
🎵 TikTok
- ⚡ Hook in 1 second
- 🏃 Fast-paced
- 🎶 Trending sounds
- 🎯 Raw/authentic feel
Content Calendar Template
| Content | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|
| 📝 Pillar | ✍️ | ||||
| 📝 | |||||
| 🐦 | 🐦 | ||||
| 📸 IG | 📸 | 📸 | |||
| 🎬 TikTok | 🎬 | 🎬 | |||
| 📧 |
Measuring Success
Per content piece:
- 📊 How many derivative pieces created
- ⏱️ Time to create all versions
- 📈 Performance per platform
- 🏆 Which format performs best
- 👥 Audience growth contribution
Adjust strategy based on data!
Course Recap
Bạn đã học:
- ✅ AI writing tools và workflows
- ✅ Blog writing process
- ✅ Copywriting formulas
- ✅ AI image generation
- ✅ Canva AI features
- ✅ Brand consistency
- ✅ Video production tools
- ✅ AI avatars
- ✅ Podcasting with AI
- ✅ Content repurposing
Final Exercise
Create 1 pillar content và repurpose:
- ✍️ Write 1 blog post (AI-assisted)
- 🎨 Create matching graphics
- ♻️ Repurpose into:
- 🐦 Twitter thread
- 💼 LinkedIn post
- 📸 Instagram carousel
- 🎬 Short video/reel
- 📧 Newsletter excerpt
Track time spent và refine process!
Chúc mừng hoàn thành khóa học! 🎉
Tiếp tục: GenAI No-Code Marketing