📧 Email Marketing Automation
Email vẫn là channel có ROI cao nhất (36:1). Với AI, bạn có thể tạo emails personalized cho thousands subscribers mà như viết cho từng người.
Tại Sao Email Vẫn King?
- 💰 36 USD ROI cho mỗi 1 USD spent
- 📈 4x conversion so với social media
- 🎯 Owned channel - không phụ thuộc algorithm
- 📧 4 billion email users worldwide
AI Email Workflow
| 👥 Segment | ✍️ Write | 🧪 Test | 📤 Send | 📊 Analyze |
|---|---|---|---|---|
| AI tags | AI draft | AI A/B | Auto | AI |
| behavior | subjects | variants | schedule | insights |
| scoring | body | preview | trigger | suggest |
Email Types & AI Templates
1. Welcome Email Sequence
Prompt:
"Business: [tên business] Lead magnet: [gì họ đăng ký nhận] Goal: [build trust/sell]
Tạo welcome sequence 5 emails:
📧 Email 1 (Immediately): Deliver lead magnet + introduce 📧 Email 2 (Day 2): Share best content piece 📧 Email 3 (Day 4): Tell origin story 📧 Email 4 (Day 6): Social proof + testimonials 📧 Email 5 (Day 8): Soft pitch/offer
Mỗi email include:
- 📌 Subject line (+ 2 alternatives)
- 👁️ Preview text
- 📝 Body (200-300 words)
- 📢 CTA"
2. Newsletter Template
Weekly Newsletter Structure:
Subject: [Curiosity hook] | [Benefit] Preview: [Tease best content]
Hey [Name],
[1-2 sentence personal hook/story]
📌 This Week's Highlight [Main content piece - 100 words]
💡 Quick Tips • Tip 1 • Tip 2 • Tip 3
🔗 Worth Reading
- [Curated link 1]
- [Curated link 2]
[Personal sign-off] [Name]
P.S. [Soft CTA or teaser]
3. Promotional Email
Prompt:
"Product/Offer: [what you're selling] Price: [regular và sale price] Deadline: [urgency element] Audience: [who they are]
Write a promotional email that:
- ✨ Leads with benefit, not features
- 👥 Includes social proof
- ⏰ Creates urgency naturally
- 📢 Has clear CTA
- 📝 250-300 words max
Tone: [exciting but not salesy]"
Subject Line Mastery
Prompt để Generate Subject Lines:
"Email about: [topic/offer] Audience: [who they are] Goal: [open rate optimization]
Generate 20 subject lines using these formulas:
- ❓ Question (5): "Are you making this mistake?"
- 📖 How-to (5): "How to [achieve result] in [time]"
- 🔢 Number (5): "7 ways to [benefit]"
- 🤔 Curiosity (5): "I was wrong about [topic]"
Keep each under 50 characters. ⭐ Star your top 3 recommendations."
High-Performing Formulas:
- 📧 "[Name], quick question about [topic]"
- 📧 "The [adjective] way to [achieve goal]"
- 📧 "[Number]% of [group] do this wrong"
- 📧 "Stop [common mistake] today"
- 📧 "Your [timeframe] guide to [result]"
Personalization với AI
Dynamic Content Blocks:
IF segment = "beginner": "Just getting started? Here's the basics..."
IF segment = "advanced": "Ready for advanced tactics? Let's dive deep..."
IF behavior = "clicked_pricing": "Still thinking about [product]? Here's a special offer..."
AI Personalization Prompt:
"Write 3 versions of this email paragraph for different segments:
Original: [paste paragraph]
Versions needed:
- 🌱 For beginners (explain basics, encouraging tone)
- 📈 For intermediates (some assumed knowledge)
- 🚀 For advanced (technical, skip basics)"
Email Automation Sequences
Lead Nurture Sequence:
- 📅 Day 0: Welcome + Lead Magnet
- 📅 Day 2: Value Email #1 (best tip)
- 📅 Day 4: Value Email #2 (case study)
- 📅 Day 7: Soft Pitch
- 📅 Day 10: Value Email #3 (FAQ)
- 📅 Day 14: Hard Pitch
- 📅 Day 17: Last Chance
- 📅 Day 21: Feedback Request
Re-engagement Sequence:
- 😢 "We miss you, [Name] 😢"
- 👋 "Is this goodbye?"
- ❓ "Still interested in [topic]?"
- 📝 "[Name], one last thing..."
- 🗑️ "Should I remove you from the list?"
Email Tools với AI
| Tool | AI Features | Pricing |
|---|---|---|
| Mailchimp | Subject line helper, send time | Free - 350/mo |
| Klaviyo | AI segments, predictions | 20+/mo |
| ConvertKit | Simple sequences | 9+/mo |
| Beehiiv | Newsletter focused | Free - 99/mo |
| ActiveCampaign | Advanced automation | 29+/mo |
A/B Testing với AI
What to Test:
📧 SUBJECT LINES (highest impact):
- Length (short vs long)
- Personalization (with/without name)
- Emoji (with/without)
- Question vs statement
📝 BODY:
- Long vs short copy
- Image vs no image
- CTA placement
- Number of links
⏰ SEND TIME:
- Day of week
- Time of day
- Timezone optimization
AI A/B Prompt:
"Original email: [paste email]
Create 2 test variants:
- Variant A: Different subject line approach
- Variant B: Different CTA strategy
Explain hypothesis for each test."
Metrics Dashboard
| Metric | Good | Great | Action if Low |
|---|---|---|---|
| Open Rate | 20 percent | 30+ percent | Fix subject lines |
| Click Rate | 2 percent | 5+ percent | Improve CTA/content |
| Unsubscribe | less than 0.5 percent | less than 0.2 percent | Re-evaluate frequency |
| Bounce Rate | less than 2 percent | less than 0.5 percent | Clean list |
| Reply Rate | 1 percent | 3+ percent | More personal tone |
Bài Tập Thực Hành
Build your email foundation:
- Write 5-email welcome sequence
- Create newsletter template
- Generate 20 subject lines for next campaign
- Set up 1 automation in your tool
- Plan A/B test for next send
Time estimate: 3-4 hours
Email Copywriting Tips
- 📱 Mobile-first - 60 percent+ opens on mobile
- 🎯 One CTA - Multiple CTAs = confusion
- ✍️ Write like you talk - No corporate speak
- 📏 Short paragraphs - 2-3 lines max
- 🔄 Always preview - Test before send
Tiếp Theo
Bài tiếp theo: AI Ad Copy & Creative - Viết ad copy và tạo creatives convert cao với AI.