🎯 AI Ad Copy & Creative
Ads là nơi mỗi từ đều tính tiền. AI giúp bạn test hàng chục variations nhanh chóng để tìm ra winner mà không tốn fortune.
Paid Ads Fundamentals
- 📘 Meta Ads (FB/IG): Awareness, leads, e-com
- 🔍 Google Ads: Search intent, shopping
- 💼 LinkedIn Ads: B2B, hiring
- 🎵 TikTok Ads: Gen Z, viral
- 📌 Pinterest Ads: Visual discovery
Anatomy of High-Converting Ads
👁️ CREATIVE (stops scroll)
- Eye-catching visual
- Text overlay with hook
- Brand colors/logo subtle
✍️ PRIMARY TEXT (sells)
- Problem → Solution → CTA
- Under 125 chars above fold
📰 HEADLINE (25 chars)
- Benefit-focused
- Urgency if applicable
🔗 CTA BUTTON
- Learn More / Shop Now / Sign Up
Facebook/Instagram Ads
Primary Text Prompt:
"Product/Service: [what you're selling] Target Audience: [who] Key Benefit: [main value prop] Offer: [discount/bonus nếu có] Tone: [conversational/professional/playful]
Write 5 variations of Facebook ad copy:
- 😫 Problem-Agitate-Solve
- 💬 Testimonial-led
- ❓ Question hook
- 📖 Story-based
- 🎁 Direct offer
Each version:
- ✅ Under 125 chars above fold
- 😀 Emoji where appropriate
- 📢 Clear CTA
- 📝 280 chars total max"
Example Output:
Version 1 - Problem-Agitate-Solve:
Tired of spending hours on social media with zero results? 😩
We've helped 500+ businesses 3x their engagement in 30 days.
No complicated tools. No steep learning curve.
Just a simple system that works.
🎁 Free trial + 20% off → Link in bio
Version 2 - Testimonial:
"I went from 100 to 10K followers in 3 months." - Sarah, @shopsmallbiz
She used our exact framework.
Now it's your turn 👇
📥 Get the FREE guide → [Link]
Headline Variations:
"Generate 10 headlines for: Product: [product] Benefit: [main benefit]
Mix of:
- ✨ Benefit-focused (3)
- 🤔 Curiosity (3)
- 👥 Social proof (2)
- ⏰ Urgency (2)
Keep under 27 characters each."
Google Ads Copy
Search Ad Structure:
- Headline 1 (30 chars): [Primary keyword + benefit]
- Headline 2 (30 chars): [Secondary benefit/USP]
- Headline 3 (30 chars): [CTA or offer]
- Description 1 (90 chars): [Expand on benefits, features]
- Description 2 (90 chars): [Social proof, urgency, CTA]
Google Ads Prompt:
"Keywords targeting: [list keywords] Business: [what you do] USP: [unique value] Offer: [current promo]
Generate Google Search Ad copy:
- 📝 5 Headline options (30 chars each)
- 📝 3 Description options (90 chars each)
- 🔍 Include keywords naturally
- 🎯 Focus on search intent"
Example:
Headlines:
- 📌 Learn Digital Marketing Free
- 📌 Get Certified in 30 Days
- 📌 10,000+ Students Enrolled
Descriptions:
- ✅ Master SEO, Social Media & Ads. Free courses from industry experts. Start today!
- ✅ Join 10,000+ marketers. Get certified & land your dream job. Enroll free now.
LinkedIn Ads
B2B Ad Prompt:
"B2B Service: [what you offer] Target: [job titles, industries] Pain Point: [main challenge they face] Solution: [how you help]
Write LinkedIn ad copy that:
- 💼 Speaks to professional challenges
- 📝 Uses business language (not casual)
- 📥 Offers value (whitepaper, demo, etc.)
- 📏 150-200 words
Include:
- 🎣 Hook that resonates with [target]
- 📊 Data/stats if possible
- 📢 Professional CTA"
LinkedIn Ad Example:
Marketing leaders spend 20+ hours/week on reporting.
What if you could get those hours back?
Our AI-powered dashboard: ✓ Pulls data from 15+ sources automatically ✓ Generates executive reports in 1 click ✓ Saves 80% of reporting time
Used by teams at [Company], [Company], and [Company].
📥 Download free ROI calculator →
Ad Creative với AI
Canva + AI Workflow:
- Describe creative to AI:
"Suggest visual concepts for a Facebook ad about: Product: [product] Audience: [who] Emotion to evoke: [trust/excitement/curiosity]
Give me:
- 🖼️ 5 image concepts (describe scene)
- ✍️ 3 text overlay ideas
- 🎨 Color palette suggestions
- 🔍 Stock photo search keywords"
- Create in Canva:
- Use AI concept as brief
- Magic Design for templates
- Brand kit for consistency
Creative Best Practices:
| Platform | Size | Tips |
|---|---|---|
| FB Feed | 1080x1080 | Text under 20 percent, faces work |
| IG Story | 1080x1920 | Full bleed, vertical |
| 1200x627 | Professional, clean | |
| Google Display | Various | Simple, bold CTA |
A/B Testing Ad Copy
Testing Framework:
STAGE 1: Test CREATIVES (keep copy same)
- 🖼️ Image A vs Image B vs Video
- Winner after 1000 impressions
STAGE 2: Test HOOKS (keep creative same)
- 🎣 Hook A vs Hook B vs Hook C
- Winner after 1000 impressions
STAGE 3: Test CTA (keep hook same)
- 📢 CTA A vs CTA B
- Winner after 1000 impressions
STAGE 4: Scale winner 🚀
AI for Test Variations:
"Original ad copy: [paste]
Create 3 variations testing different: A) 🎣 Hook approaches B) ✨ Value propositions C) 📢 CTAs
Keep targeting and offer the same. Explain what each tests."
Ad Copy Formulas
1. PAS (Problem-Agitate-Solve):
- 😫 Problem: [State the pain point]
- 🔥 Agitate: [Make it worse]
- ✅ Solve: [Your solution]
2. AIDA:
- 👁️ Attention: [Hook]
- 🤔 Interest: [Benefits]
- 💫 Desire: [Social proof]
- 📢 Action: [CTA]
3. Before-After-Bridge:
- 😞 Before: [Current state]
- 😊 After: [Desired state]
- 🌉 Bridge: [How you get them there]
4. 4Ps:
- 🎁 Promise: [What they'll get]
- 🖼️ Picture: [Paint the outcome]
- ✅ Proof: [Why believe you]
- 📢 Push: [CTA]
Compliance & Best Practices
- ⚠️ No false claims - "Guaranteed results"
- ⚠️ No before/after - Without disclaimers
- ⚠️ No targeting sensitive - Health, race, etc.
- ⚠️ Disclose ads - #ad #sponsored
- ⚠️ Landing page match - Ad must match LP
Tools Stack
| Tool | Use Case | Cost |
|---|---|---|
| ChatGPT/Claude | Copy generation | $20/mo |
| AdCreative.ai | AI creatives | $29/mo |
| Canva Pro | Design creatives | $15/mo |
| Copy.ai | Ad copy templates | $49/mo |
| Foreplay | Ad swipe file | $49/mo |
Bài Tập Thực Hành
Create ad campaign ready to launch:
- Write 5 Facebook ad variations
- Generate 3 Google Search ads
- Design 2 creatives in Canva
- Plan A/B testing schedule
- Create swipe file of 10 competitor ads
Share your best ad in community for feedback! 🎯
Tiếp Theo
Bài tiếp theo: Campaign Optimization - Theo dõi, phân tích và tối ưu campaigns với AI insights.