MinAI - Về trang chủ
Lý thuyết
50 phút
Bài 7/13

Campaign Optimization với AI

Phân tích metrics, tối ưu budget và scale campaigns hiệu quả với AI insights

📊 Campaign Optimization với AI

Campaign Analytics Dashboard

Chạy ads mới chỉ là bước đầu. Optimization là nơi ROI thực sự xảy ra. AI giúp bạn analyze data nhanh và ra quyết định chính xác hơn.

Marketing Metrics Framework

Key Metrics by Funnel Stage:

Funnel Metrics
👁️ AWARENESS🤔 CONSIDERATION💰 CONVERSION
ImpressionsClicksPurchases
ReachCTRSign-ups
CPMCPCCPA/CAC
FrequencyTime on SiteROAS
Video ViewsAdd to CartRevenue

Metrics Glossary:

MetricFormulaGood Benchmark
CTRClicks ÷ Impressions1-2% FB, 3-5% Google
CPCSpend ÷ ClicksIndustry dependent
CPM(Spend ÷ Impressions) × 1000$5-15 FB
CPASpend ÷ ConversionsAs low as possible
ROASRevenue ÷ Ad Spend3x minimum
CVRConversions ÷ Clicks2-5% e-com

AI-Powered Analysis

Campaign Analysis Prompt:

Prompt mẫu

"Analyze this campaign data and provide insights:

📊 Campaign: [name] 📅 Period: [dates] 💰 Spend: [amount] 👁️ Impressions: [number] 🖱️ Clicks: [number] ✅ Conversions: [number] 💵 Revenue: [amount]

Calculate:

  1. 📈 All key metrics (CTR, CPC, CPM, CPA, ROAS)
  2. 📊 Compare to industry benchmarks
  3. ✅ Identify what's working/not working
  4. 💡 Recommend 3 specific optimizations
  5. 💰 Suggest budget reallocation

Be specific with numbers and percentages."

Example Analysis Output:

Campaign Analysis Example

📊 METRICS CALCULATED:

  • CTR: 1.8% (✅ Above avg 1.2%)
  • CPC: 0.45(✅Belowtarget0.45 (✅ Below target 0.60)
  • CPA: 22.50(⚠®Abovetarget22.50 (⚠️ Above target 18)
  • ROAS: 3.5x (✅ Healthy)

🟢 WHAT'S WORKING:

  1. Testimonial creatives (2.3% CTR)
  2. 25-34 age demo (best ROAS 4.2x)
  3. Mobile placements (60% lower CPA)

🔴 WHAT'S NOT:

  1. Carousel ads underperforming (0.8% CTR)
  2. 45+ demo high CPA ($38)
  3. Desktop showing poor CVR

💡 RECOMMENDATIONS:

  1. Shift 20% budget from 45+ to 25-34
  2. Pause carousel, scale testimonial
  3. Create mobile-first creatives
  4. Test lookalike from purchasers

Optimization Strategies

Daily Optimization Checklist:

Daily Tasks
  • ☐ Check overspend/underspend
  • ☐ Pause high CPA ads (more than 2x target)
  • ☐ Increase budget on winners (+20%)
  • ☐ Check frequency (under 3 is good)
  • ☐ Review placements performance
  • ☐ Monitor comments/feedback

Weekly Analysis Prompt:

Prompt mẫu

"Here's my weekly ad performance:

[Paste data from Ads Manager]

Compare to last week and tell me:

  1. 📈 What improved? What declined?
  2. 🤔 Why might this be happening?
  3. 🧪 What should I test this week?
  4. 📊 Should I scale or consolidate?

Give actionable next steps."

Budget Allocation Framework:

Budget Split Strategy

70% → 🏆 Proven Winners

  • Ads with >30 conversions
  • ROAS above target
  • Stable performance

20% → 🧪 Testing

  • New audiences
  • New creatives
  • New copy angles

10% → 🚀 Experimental

  • New platforms
  • New ad formats
  • Crazy ideas

A/B Testing Analysis

Test Results Prompt:

Prompt mẫu

"I ran an A/B test:

Test: [what you tested] Duration: [days] Sample Size: [impressions each]

Variation A:

  • 🖱️ Clicks: [X]
  • ✅ Conversions: [X]
  • 💰 Spend: [X]

Variation B:

  • 🖱️ Clicks: [X]
  • ✅ Conversions: [X]
  • 💰 Spend: [X]
  1. 📊 Is this statistically significant?
  2. 🏆 Which variation won?
  3. 📈 By how much?
  4. ⏰ Should I run longer or scale winner?
  5. 🧪 What should I test next?"

Statistical Significance:

Minimum Sample Sizes

MINIMUM SAMPLE SIZES FOR VALID TEST:

  • 📊 Small effect (5%): ~3,000 per variation
  • 📊 Medium effect (10%): ~800 per variation
  • 📊 Large effect (20%): ~200 per variation

⏰ Run at least 7 days to account for weekly patterns.

Scaling Strategies

When to Scale:

Scale Signals

✅ SCALE SIGNALS:

  • 50+ conversions at target CPA
  • Consistent performance 7+ days
  • ROAS stable or improving
  • Frequency under 2
Don't Scale Yet

❌ DON'T SCALE YET:

  • Under 30 conversions
  • Inconsistent daily results
  • CPA trending up
  • Learning phase active

Scaling Prompt:

Prompt mẫu

"I want to scale this winning campaign:

💰 Current daily spend: [X]∗🎯∗TargetCPA:[X]* 🎯 *Target CPA: [X] 📊 Actual CPA: $[X] 📈 ROAS: [X]x

How should I scale?

  1. 📐 Horizontal (new audiences) or vertical (more budget)?
  2. 📈 What % increase is safe?
  3. 👁️ What metrics to watch?
  4. ⚠️ Warning signs to pause?"

Scaling Methods:

MethodHowBest For
Vertical+20% budget every 3 daysProven winners
HorizontalDuplicate to new audiencesExpanding reach
CreativeNew creatives, same audienceRefresh fatigue
PlatformMove to new platformsDiversification

Attribution & Reporting

Multi-Touch Attribution:

Attribution Models
  • 🎯 Last Click: 100% credit to final touchpoint
  • 🚀 First Click: 100% credit to first touchpoint
  • ⚖️ Linear: Equal credit to all touchpoints
  • ⏰ Time Decay: More credit to recent touches
  • 🤖 Data-Driven: AI-weighted based on data

Reporting Prompt:

Prompt mẫu

"Create a weekly marketing report from this data:

[Paste all channel data]

Include:

  1. 📊 Executive summary (3 bullets)
  2. 📈 Performance by channel (table)
  3. 📉 Week-over-week comparison
  4. 💰 Budget pacing
  5. 🏆 Top 3 wins
  6. ⚠️ Top 3 concerns
  7. 📝 Recommendations for next week

Keep it under 1 page."

Report Template:

Weekly Report Template

# 📊 Weekly Marketing Report Period: [Date Range]

## Executive Summary • 💰 Total Spend: $X | ROAS: Xx • 👥 Leads Generated: X (+Y% WoW) • 🏆 Key Win: [highlight]

## Channel Performance

ChannelSpendLeadsCPAROAS
Meta$XX$XXx
Google$XX$XXx
LinkedIn$XX$XXx

## Recommendations

  1. 📈 Scale [X] - showing strong ROAS
  2. 🧪 Test [Y] - opportunity identified
  3. ⏸️ Pause [Z] - underperforming

Troubleshooting với AI

Common Issues Prompt:

Prompt mẫu

"My campaign is experiencing [issue]:

❌ Issue: [describe - e.g., "CPA doubled overnight"] 📋 Campaign details: [context] 🔄 What changed: [recent edits] 📅 Timeline: [when it started]

What could be causing this? How do I diagnose? What's the fix?"

Troubleshooting Guide:

ProblemPossible CausesAI-Powered Fix
High CPAAudience saturation, creative fatigueAnalyze frequency, refresh creatives
Low CTRWeak creative/copyGenerate new variations
High CPMCompetition, targetingExpand audiences
No ConversionsLanding page, offerAnalyze user flow

Automation Tools

Rules to Set Up:

Automated Rules

IF CPA > [target × 1.5] for 3 days THEN ⏸️ pause ad

IF ROAS > [target] AND spend < [budget] THEN 📈 increase budget 20%

IF frequency > 3 THEN 🔔 notify to refresh creative

IF CTR < [benchmark × 0.5] THEN ⏸️ pause ad

AI Monitoring Prompt:

Prompt mẫu

"I need to set up monitoring alerts for my campaigns.

Goals:

  • 🎯 Target CPA: $[X]
  • 📈 Target ROAS: [X]x
  • 💰 Daily budget: $[X]

Create alert rules for:

  1. ⚠️ Performance issues (pause triggers)
  2. 🚀 Scaling opportunities
  3. 💰 Budget pacing
  4. 🎨 Creative refresh needed

Give me exact rule conditions."

Tools Stack

ToolUse CasePricing
Meta Ads ManagerPrimary reportingFree
Google AnalyticsWebsite analyticsFree
SupermetricsData consolidation$99/mo
Looker StudioDashboardFree
Triple WhaleE-com attribution$129/mo
NorthbeamMMM attribution$500/mo

Bài Tập Thực Hành

Optimization Challenge

Practice campaign analysis:

  1. Export sample data from any ad account
  2. Analyze with AI prompt above
  3. Create weekly report template
  4. Build performance dashboard
  5. Set up 3 automated rules

Post your analysis in community! 📊

Key Takeaways

Remember
  • 📈 Metrics matter - Know your benchmarks
  • 🔄 Test always - Statistical significance required
  • 📊 Scale smart - 20% increments, monitor closely
  • 🤖 Automate - Rules save time & money
  • 📝 Report - Weekly tracking keeps you honest

Tiếp Theo

Bài tiếp theo: SEO với AI Tools - Tối ưu content cho search engines với AI-powered keyword research và on-page optimization.