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Competitor Analysis với AI

Phân tích chiến lược marketing của đối thủ, tìm gaps và cơ hội với AI-powered research

🎯 Competitor Analysis với AI

Competitive Analysis

Biết đối thủ làm gì giúp bạn làm tốt hơn. AI biến hàng giờ research thành insights actionable trong vài phút.

Competitive Analysis Framework

5 Pillars of Analysis:

🏛️ COMPETITOR ANALYSIS FRAMEWORK
PillarFocus Area
1. PRODUCT/SERVICEFeatures, pricing, positioning
2. MARKETING CHANNELSWhere they spend, what works
3. CONTENT STRATEGYTopics, formats, frequency
4. CUSTOMER PERCEPTIONReviews, sentiment, complaints
5. DIGITAL PRESENCEWebsite, SEO, social metrics

Identifying Competitors

Competitor Discovery Prompt:

Prompt tìm đối thủ cạnh tranh

"My business: [describe your business] Industry: [niche] Target market: [location/demographic] Price point: [budget/mid/premium]

Identify my competitors:

  1. 🎯 5 direct competitors (same product/service)
  2. 🔄 5 indirect competitors (different solution, same problem)
  3. ⭐ 5 aspirational competitors (where I want to be)
  4. 🚀 3 emerging/startup competitors

For each, list:

  • 🏢 Company name
  • 🌐 Website
  • 💡 Key differentiator
  • 📊 Estimated size
  • 👥 Target audience overlap"

Example Output:

Ví dụ kết quả phân tích đối thủ

🎯 DIRECT COMPETITORS:

  • Mailchimp - email marketing, freemium, SMBs
  • Constant Contact - email marketing, mid-market
  • ConvertKit - creators focus, premium
  • ActiveCampaign - automation heavy, SMB-enterprise

🔄 INDIRECT COMPETITORS:

  • HubSpot - full CRM with email
  • Salesforce Marketing Cloud - enterprise
  • WordPress + plugins - DIY approach

⭐ ASPIRATIONAL:

  • Klaviyo - e-commerce dominance
  • Brevo - global expansion success

Website Analysis

Website Audit Prompt:

Prompt audit website đối thủ

"Analyze competitor website: [URL]

Evaluate:

1. VALUE PROPOSITION

  • 📝 What do they promise in headline?
  • ✅ Key benefits highlighted
  • 💎 Unique differentiators

2. STRUCTURE

  • 🗂️ Main navigation items
  • 📄 Key landing pages
  • 🔄 Conversion paths

3. CONTENT

  • 📰 Blog topics and frequency
  • 🎁 Lead magnets offered
  • ⭐ Case studies/testimonials

4. TECHNICAL

  • 📊 Estimated traffic (use SimilarWeb)
  • ⚡ Page speed
  • 📱 Mobile experience

5. CONVERSION

  • 🎯 CTA placement and copy
  • 💰 Pricing page structure
  • 🆓 Free trial/demo flow

Rate each area 1-10 and identify gaps."

Homepage Analysis Template:

📋 Template phân tích Homepage

COMPETITOR: [Name]
URL: [website]

📱 ABOVE THE FOLD

ElementContent
Headline[what they say]
Subhead[supporting text]
CTA[button text]
Visual[image/video description]

📊 SCORING:

  • Value Prop: X/10
  • Clarity: X/10
  • Differentiation: X/10

✅ WHAT THEY DO WELL:

  • [point 1]
  • [point 2]

🎯 WHAT WE CAN DO BETTER:

  • [opportunity 1]
  • [opportunity 2]

Content Strategy Analysis

Content Audit Prompt:

Prompt phân tích content strategy đối thủ

"Analyze competitor's content strategy: [blog URL]

Review last 20 blog posts and identify:

1. TOPICS

  • 📁 Main categories
  • 🔥 Most frequent topics
  • 📊 Trending vs evergreen mix

2. FORMAT

  • 📏 Average word count
  • 📝 Content types (how-to, listicle, case study)
  • 🖼️ Visual content usage

3. SEO

  • 🔑 Keywords they target
  • 🔗 Internal linking patterns
  • ⭐ Featured snippets won

4. ENGAGEMENT

  • 📤 Social shares (estimate)
  • 💬 Comments
  • 🔗 Backlinks to content

5. PUBLISHING

  • 📅 Frequency
  • ✍️ Authors (multiple or single)
  • 🔄 Update patterns

Create content gap analysis."

Content Gap Matrix:

📊 CONTENT GAP ANALYSIS
TopicHọ có?Mình có?Action
Topic A✅❌→ CREATE
Topic B✅✅→ Improve
Topic C❌✅→ Our edge
Topic D❌❌→ OPPORTUNITY

🎯 PRIORITY GAPS:

  1. [Topic] - High search volume, they rank #3
  2. [Topic] - Rising trend, no coverage
  3. [Topic] - Customer FAQ, they answered

Social Media Analysis

Social Audit Prompt:

Prompt audit social media đối thủ

"Analyze competitor's social media: [@handle] Platforms: [FB/IG/LinkedIn/Twitter/TikTok]

For each platform report:

1. METRICS

  • 👥 Followers count
  • 💬 Engagement rate
  • 📅 Posting frequency

2. CONTENT MIX

  • 📊 Content types (%)
  • ⭐ Best performing posts
  • 🎯 Themes/pillars used

3. VOICE & TONE

  • 🗣️ How they communicate
  • 💬 Community management style
  • ⏱️ Response time

4. CAMPAIGNS

  • 🎁 Current promotions
  • #️⃣ Hashtag strategies
  • 🤝 Influencer partnerships

5. ADS (if visible)

  • 📢 Ad Library findings
  • 💰 Estimated spend
  • 🎨 Creative styles

Identify their winning formula."

Social Content Tracking:

📊 WEEKLY COMPETITOR TRACKING

Competitor: [Name]
Week of: [Date]

📸 Platform: Instagram

MetricValue
Posts this weekX
Top post[description]
EngagementX likes, X comments
New followers~X

🎯 Themes noticed:

  • [theme 1]
  • [theme 2]

✅ What worked:

  • [insight 1]

💡 What we should try:

  • [action item]

Pricing & Positioning Analysis

Pricing Analysis Prompt:

Prompt phân tích giá đối thủ

"Compare pricing in our market:

My product: [describe] Price: [your price]

Competitors:

  1. [Name] - [price/model]
  2. [Name] - [price/model]
  3. [Name] - [price/model]

Analyze:

  1. 📍 Price positioning map
  2. ⚖️ Value vs price comparison
  3. 📊 Feature-by-price analysis
  4. 🧠 Pricing psychology used
  5. 💡 Our pricing opportunity"

Positioning Map:

📍 Positioning Map Template
💰 LOW PRICE💎 HIGH PRICE
⚙️ FEATURE-RICHMid-MarketEnterprise
✨ SIMPLEBudgetPremium

📊 How to use:

  • Plot competitors on this 2x2 matrix
  • Find your unique positioning space
  • Identify gaps in the market

Customer Review Analysis

Review Mining Prompt:

Prompt phân tích review khách hàng đối thủ

"Analyze reviews for competitor: [Name]

Sources: G2, Capterra, App Store, Trustpilot, Google

Extract:

1. POSITIVE THEMES

  • ❤️ What customers love
  • ⭐ Frequently mentioned pros
  • 🎁 Surprise delights

2. NEGATIVE THEMES

  • 😞 Common complaints
  • ❌ Missing features
  • 🆘 Support issues

3. SENTIMENT BREAKDOWN

  • 📊 % positive/neutral/negative
  • ⭐ Rating distribution

4. SWITCHING REASONS

  • 🚪 Why customers left
  • 🔄 What they switched to

5. OPPORTUNITY GAPS

  • 💡 Pain points we can solve
  • ✨ Features to highlight"

Example Review Analysis:

Ví dụ phân tích Review

COMPETITOR: [Name]
Reviews analyzed: 150

⭐ POSITIVE (65%)

  • Easy to use (mentioned 45x)
  • Good templates (mentioned 32x)
  • Helpful support (mentioned 28x)
  • Fair pricing (mentioned 21x)

😞 NEGATIVE (20%)

  • Limited integrations (mentioned 18x)
  • Reporting is basic (mentioned 15x)
  • Mobile app buggy (mentioned 12x)
  • Learning curve (mentioned 8x)

💡 OUR OPPORTUNITY:

  1. ✅ Highlight our integrations
  2. ✅ Emphasize advanced reporting
  3. ✅ Show mobile app quality

Ad Intelligence

Ad Library Research:

Prompt nghiên cứu quảng cáo đối thủ

"Analyze competitor's Facebook/Meta ads: Competitor: [Name] Ad Library URL: facebook.com/ads/library

Report on:

  1. 📊 Number of active ads
  2. 🎨 Ad types (image/video/carousel)
  3. 💬 Main messages/themes
  4. 🔗 Landing pages used
  5. 💰 Estimated spend range
  6. ⏱️ How long ads run
  7. 🌍 Geographic targeting

Identify patterns and opportunities."

Ad Swipe File Template:

📋 AD SWIPE CARD Template
FieldContent
Competitor[Name]
Platform[FB/Google/etc]
Date spotted[date]
Creative type[image/video]
Hook[first line/text]
CTA[button/action]
Offer[discount/lead magnet]

✅ WHAT WORKS:

  • [element 1]
  • [element 2]

💡 HOW WE CAN ADAPT:

  • [idea]

Competitive Response Strategy

Strategy Synthesis Prompt:

Prompt tổng hợp chiến lược cạnh tranh

"Based on this competitor analysis: [paste key findings]

Create competitive strategy:

  1. 🛡️ DEFEND: How do we protect our strengths?
  2. ⚔️ ATTACK: Where can we win against them?
  3. 💎 DIFFERENTIATE: What makes us unique?
  4. 🚫 IGNORE: What battles to avoid?

Include specific tactics for each."

Competitive Battle Card:

⚔️ BATTLE CARD Template

VS: [Competitor Name]

Their StrengthOur Counter
[Strength 1]→ [Our counter]
[Strength 2]→ [Our counter]

💪 THEIR WEAKNESSES WE EXPLOIT:

  • [weakness 1] → [our strength]
  • [weakness 2] → [our feature]

🗣️ WHEN THEY COME UP IN SALES:

  • "Unlike [them], we..."
  • "Customers switch because..."
  • "Our unique value is..."

🚫 NEVER SAY:

  • [what not to mention]

Automation & Monitoring

Monitoring Setup:

🔔 COMPETITOR MONITORING SYSTEM

📅 DAILY:

  • ☑️ Google Alerts for brand names
  • ☑️ Social mention tools
  • ☑️ New content published

📅 WEEKLY:

  • ☑️ Social metrics tracking
  • ☑️ Blog content review
  • ☑️ Ad Library check

📅 MONTHLY:

  • ☑️ Website changes audit
  • ☑️ Pricing check
  • ☑️ Review analysis
  • ☑️ Full strategy review

🛠️ TOOLS:

  • Google Alerts (free)
  • Visualping (website changes)
  • Brand24 (mentions)
  • Competitors.app (all-in-one)

Tools Stack

ToolUse CasePricing
SimilarWebTraffic estimatesFree/Paid
SpyFuSEO/PPC intel$39/mo
BrandwatchSocial listeningEnterprise
CrayonCI platformCustom
BuiltWithTech stackFree/Paid
Meta Ad LibraryAd researchFree

Bài Tập Thực Hành

Competitor Intel Project

Build your competitive dossier:

  1. Identify top 5 competitors
  2. Audit their websites
  3. Analyze social presence
  4. Mine customer reviews
  5. Create battle cards
  6. Set up monitoring alerts

Update monthly to stay ahead! 🎯

Key Takeaways

Remember
  • 🔍 Research systematically - Use framework, not random browsing
  • 📊 Quantify insights - Numbers beat opinions
  • 🎯 Focus on action - Analysis without action is waste
  • ⏰ Monitor continuously - Markets change fast
  • 🆚 Compete on strengths - Don't copy, differentiate

Tiếp Theo

Bài tiếp theo: Analytics & Reporting - Tạo dashboards và reports chuyên nghiệp với AI-powered insights.