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Bài 11/13

Personal Branding với AI

Xây dựng personal brand mạnh mẽ trên LinkedIn, Twitter và các nền tảng với AI-powered content

🌟 Personal Branding với AI

Personal Branding

Personal brand là tài sản career có giá trị nhất. AI giúp bạn consistently tạo content, engage audiences và build authority trong lĩnh vực của mình.

Personal Brand Foundation

Personal Brand Framework:

🏗️ YOUR PERSONAL BRAND STRUCTURE
LevelElementDescription
🧠 TopEXPERTISEWhat you're known for
↓PERSONALITY + VALUESWho you are & what matters
↓VOICEHow you communicate
↓CONTENTWhat you create
📱 BasePLATFORMWhere you show up

Xây dựng từ trên xuống - expertise và values định hình content và platform.

Brand Discovery Prompt:

Prompt khám phá Personal Brand

"Help me define my personal brand:

Professional background: [career history] Current role: [what you do] Target audience: [who you want to reach] Goals: [what you want to achieve] Interests: [beyond work] Values: [what matters to you]

Generate:

  1. 📝 Personal brand statement (1-2 sentences)
  2. 🎯 3 content pillars (topics to focus on)
  3. 🗣️ Brand voice description
  4. 📱 Ideal platform recommendations
  5. 💎 Unique differentiator
  6. 👥 Target persona for content"

Example Brand Output:

Ví dụ Personal Brand hoàn chỉnh

📝 PERSONAL BRAND STATEMENT:

"I help marketers work smarter, not harder, by combining AI tools with battle-tested strategies."

🎯 CONTENT PILLARS:

  • AI Marketing Tactics (50%)
  • Career Growth Tips (30%)
  • Behind-the-Scenes/Personal (20%)

🗣️ BRAND VOICE: Practical, no-BS, friendly but professional, uses humor occasionally, shares failures too

💎 DIFFERENTIATOR: "The AI Marketing Guy who actually runs campaigns" vs theoretical AI content

📱 PLATFORMS: LinkedIn (primary), Twitter (secondary)

LinkedIn Personal Brand

Profile Optimization Prompt:

Prompt tối ưu LinkedIn Profile

"Optimize my LinkedIn profile for personal branding:

Current headline: [your headline] Current about: [your summary] Target audience: [who you want to attract] Goals: [job/clients/influence]

Generate:

  1. 📝 5 headline options (120 chars each)
  2. 📄 About section (2600 chars max)
  3. ⭐ Featured section suggestions
  4. 💼 Experience descriptions (focus on results)
  5. 🔑 Skills to highlight
  6. 🎯 Creator mode topics"

LinkedIn Headline Formulas:

📝 HEADLINE FORMULAS
FormulaExample
ROLE + VALUE"Marketing Director | Helping SaaS companies 3x leads"
EXPERTISE + PROOF"AI Marketing Expert | 10M+ reach | Featured in Forbes"
PASSION + NICHE"Obsessed with growth | Building MinAI | Ex-Google"
CURIOSITY + NICHE"Why most marketing fails ↓ | Founder @Company"
SOCIAL PROOF"CMO @Company | Grew 0→$10M | 50K Newsletter"

LinkedIn Content Strategy:

📅 LINKEDIN CONTENT CALENDAR
DayContent Type
📅 MondayIndustry insight/hot take
📅 TuesdayTactical how-to
📅 WednesdayPersonal story/lesson
📅 ThursdayTool/resource share
📅 FridayEngagement post (question)
📅 WeekendOptional personal content

📊 POST TYPES MIX:

  • 📝 Text-only posts (40%)
  • 🖼️ Image + text (25%)
  • 📊 Carousel/document (20%)
  • 🎥 Video (10%)
  • 📊 Polls (5%)

LinkedIn Post Prompt:

Prompt viết LinkedIn Post

"Write a LinkedIn post about: [topic]

Context: [why this matters now] My take: [your opinion] Proof: [data/story to support]

Format: [text-only/hook-story-lesson/listicle] Length: [short under 100 words / long 200-300] CTA: [engagement question/link to something]

Make it:

  • ✨ Hook in first line (stop scroll)
  • 📖 Easy to skim (line breaks)
  • 🤝 Personal but professional
  • 🎯 End with engagement driver"

LinkedIn Hook Templates:

🎣 PROVEN LINKEDIN HOOKS

🔥 CONTROVERSIAL:

  • "Unpopular opinion: [take]"
  • "Stop doing [common thing]"
  • "[Trend] is overrated. Here's why:"

📖 STORY:

  • "I got fired. Best thing that happened."
  • "3 years ago, I was [situation]..."
  • "My biggest mistake in [field]:"

📋 LISTICLE:

  • "10 [things] that [result]. A thread:"
  • "[X] tools I can't live without:"
  • "Lessons from [experience]:"

🤔 CURIOSITY:

  • "Nobody talks about this..."
  • "The truth about [topic]:"
  • "What I wish I knew about [thing]:"

📊 DATA:

  • "[Surprising stat]. Here's what it means:"
  • "I analyzed [X]. Results shocked me:"

Twitter/X Personal Brand

Twitter Profile Prompt:

Prompt tạo Twitter Profile

"Create Twitter profile for personal brand:

Name: [display name] Bio: [160 chars max] Niche: [topic] Tone: [professional/witty/casual]

Generate:

  1. 📝 Bio (160 chars) - hook + credibility + CTA
  2. 📌 Pinned tweet idea
  3. 🖼️ Header image concept
  4. 📅 First week content plan
  5. 💬 Engagement strategy"

Twitter Content Strategy:

🐦 TWITTER CONTENT MIX
TypeFrequencyDescription
🧵 THREADS2-3/weekLong-form value, educational
"10 lessons from [experience]"
⚡ ATOMIC TWEETSDailySingle insights, observations
"Hot take on [topic]"
💬 ENGAGEMENTOngoingReply to others, quote tweets
Build relationships
🏠 PERSONAL1-2/weekBehind-the-scenes, life updates
Show human side
🔗 CURATED1-2/weekShare others' content with take
Add value to community

Thread Writing Prompt:

Prompt viết Twitter Thread

"Write a Twitter thread about: [topic]

Length: 10 tweets Style: [educational/storytelling/tactical]

Structure:

  1. 🎣 Hook tweet (curiosity, bold claim) 2-9. 💎 Value tweets (one point each)
  2. 📋 Summary + CTA

Include:

  • 😀 Emojis for visual breaks
  • ✅ Each tweet standalone valuable
  • 🎯 Call-to-action at end
  • 💾 "Save this thread" mention"

Content Creation System

Batch Content Prompt:

Prompt batch tạo content cả tuần

"Create 1 week of personal brand content:

Platform: [LinkedIn/Twitter/Both] Niche: [topic] Voice: [description] This week's theme: [focus area]

Generate:

  • 📝 5 posts for main platform
  • 📱 3 posts for secondary platform
  • 💬 2 engagement prompts
  • 🧵 1 thread/carousel idea

Include hooks, full content, and CTAs."

Content Repurposing:

🔄 CONTENT MULTIPLICATION

📄 1 LONG-FORM PIECE (Blog/Video)

↓ Repurpose thành:

PlatformFormat
LinkedInPost → Polls
TwitterThread → Atomic Tweets
InstagramCarousel → Reels
NewsletterEdition → Email Subject

1 piece of content → 8+ variations across platforms!

Repurposing Prompt:

Prompt repurpose content đa nền tảng

"Repurpose this content for multiple platforms:

Original: [paste blog/video script]

Create versions for:

  1. 📝 LinkedIn post (300 words)
  2. 🧵 Twitter thread (10 tweets)
  3. 📊 Instagram carousel (10 slides - text only)
  4. ✉️ Email newsletter section
  5. 💬 5 standalone quotes for social

Keep core message consistent across all."

Engagement Strategy

Engagement Prompt:

Prompt xây dựng chiến lược engagement

"I want to grow my personal brand through engagement.

My niche: [topic] Target accounts: [types of people to engage] Time available: [X minutes/day]

Create engagement plan:

  1. 👥 10 accounts to prioritize engaging with
  2. 💬 Comment templates that add value
  3. ⏰ Times to engage for visibility
  4. 🔥 Topics to jump on
  5. 📈 How to turn engagement into followers"

Value-Adding Comment Templates:

💬 COMMENT FORMULAS

💡 INSIGHT ADD:

"Great point! I'd add that [related insight]..."

📖 STORY:

"This resonates. When I [similar experience]..."

❓ QUESTION:

"Interesting take. What about [edge case]?"

📚 RESOURCE:

"For anyone wanting to go deeper, [resource]..."

🤔 CONTRARIAN:

"I respectfully disagree because [reason]..." (use sparingly)

🙌 SIMPLE SUPPORT:

"Needed to hear this today. 🙌"

Consistency & Scheduling

Content Calendar Template:

📅 PERSONAL BRAND CALENDAR

WEEK OF: [Date]

DayPlatformContent TypeTopicStatus
MonLinkedInText postIndustry trendDraft
MonTwitterThreadHow-to guideDraft
TueLinkedInCarouselTool roundupDraft
TueTwitterTweets (3)Quick tipsDraft
WedLinkedInPersonal storyCareer lessonDraft
...............

🎯 ENGAGEMENT TARGETS:

  • 💬 20 thoughtful comments/day
  • ⏱️ Reply to all comments within 4 hours
  • 🤝 DM 3 new connections/week

Scheduling Tools:

🛠️ RECOMMENDED TOOLS

📅 SCHEDULING:

  • Buffer (free tier) - Multiple platforms
  • Typefully - Twitter focused
  • Shield - LinkedIn analytics
  • Hootsuite - Enterprise

✍️ CONTENT CREATION:

  • ChatGPT/Claude - Writing
  • Canva - Visuals
  • Descript - Video
  • Notion - Planning

📊 ANALYTICS:

  • Platform native
  • Shield (LinkedIn)
  • Twitter Analytics
  • Followerwonk

Measuring Personal Brand

Metrics to Track:

📊 PERSONAL BRAND METRICS

📈 GROWTH:

  • Followers/connections (+% monthly)
  • Profile views
  • Search appearances

💬 ENGAGEMENT:

  • Engagement rate
  • Comments per post
  • Saves/shares

🌐 REACH:

  • Impressions
  • Post views
  • SSI score (LinkedIn)

🎯 CONVERSION:

  • DM conversations
  • Leads generated
  • Opportunities received

Monthly Review Prompt:

Prompt review hiệu quả Personal Brand

"Review my personal brand performance:

Last month metrics:

  • Followers: [X] → [Y]
  • Avg engagement: [X]
  • Top post: [describe]
  • Worst post: [describe]
  • Opportunities: [leads, offers, etc.]

Analyze:

  1. 🏆 What content performed best? Why?
  2. ❌ What didn't work?
  3. ✅ What should I do more of?
  4. 🛑 What should I stop?
  5. 💡 Recommendations for next month"

Bài Tập Thực Hành

30-Day Brand Challenge

Launch your personal brand:

Week 1:

  • Define brand statement
  • Optimize profile
  • Create content pillars

Week 2:

  • Post daily
  • Engage 30 mins/day
  • Connect with 20 people

Week 3:

  • Write first thread/carousel
  • Try new content format
  • Analyze what's working

Week 4:

  • Double down on winners
  • Guest post/collab
  • Review and plan ahead

Track growth and iterate! 🚀

Common Mistakes

Avoid These
  • ❌ Being inconsistent - Better 3x/week forever than daily for 2 weeks
  • ❌ Only self-promotion - 80% value, 20% promo
  • ❌ Copying others - Be authentic, find your voice
  • ❌ Ignoring engagement - Reply to every comment
  • ❌ Perfection paralysis - Done beats perfect

Tiếp Theo

Bài tiếp theo: Case Studies & Best Practices - Học từ các case studies thực tế và tổng hợp best practices cho AI marketing.