🔄 Content Repurposing
🎯 Mục tiêu bài học
Sau bài học này, bạn sẽ:
✅ Hiểu repurposing strategy và workflow architecture
✅ Xây dựng format templates cho nhiều platform
✅ Implement AI repurposing node và content tracker
✅ Build one-click repurpose workflow hoàn chỉnh
Một source content, nhiều output formats. Tối đa hóa ROI của mỗi piece of content.
📋 Repurposing Strategy
Checkpoint
Một blog post có thể repurpose thành những format nào?
🔄 Repurposing Workflow
Checkpoint
Workflow repurposing gồm những bước chính nào?
📝 Format Templates
1// Code node: Format configurations2const formats = {3 twitterThread: {4 prompt: `Convert this content into a Twitter thread (5-8 tweets).5Rules:6- First tweet: strong hook7- Each tweet: self-contained but connected8- Last tweet: CTA + summary9- Use numbers (1/, 2/, etc.)10- Include 2-3 hashtags on first tweet only`,11 maxLength: 28012 },13 14 linkedinPost: {15 prompt: `Convert this into a LinkedIn post.16Rules:17- Start with attention-grabbing first line18- Use short paragraphs (1-2 sentences)19- Include personal insight or opinion20- End with question for engagement21- Professional but approachable tone`,22 maxLength: 300023 },24 25 newsletterSnippet: {26 prompt: `Create a newsletter snippet from this content.27Rules:28- Compelling subject line29- Preview text (50 chars)30- Brief intro (2-3 sentences)31- 3 key takeaways as bullet points32- CTA button text`,33 maxLength: 50034 },35 36 instagramCarousel: {37 prompt: `Create an Instagram carousel (8-10 slides).38Rules:39- Slide 1: Hook / Title40- Slides 2-8: One key point per slide41- Last slide: CTA + save reminder42- Each slide: max 30 words43- Engaging, visual language`,44 maxLength: 200 // per slide45 },46 47 podcastScript: {48 prompt: `Convert this into a 5-minute podcast script.49Rules:50- Casual, conversational tone51- Include intro and outro52- Add rhetorical questions53- Break into segments54- Include transition phrases`,55 maxLength: 150056 },5758 faq: {59 prompt: `Extract 5-7 FAQ questions and answers from this content.60Rules:61- Questions a reader might ask62- Concise, clear answers63- Include practical examples64- Return as JSON array`,65 maxLength: 200066 }67};6869// Generate items for each format70const selectedFormats = $json.formats || Object.keys(formats);7172return selectedFormats.map(f => ({73 json: {74 format: f,75 config: formats[f],76 sourceContent: $json.content,77 topic: $json.topic78 }79}));Checkpoint
Mỗi format template cần có những thông tin gì?
🤖 Repurposing AI Node
1// OpenAI node (inside Loop)2const repurposePrompt = `3You are a content repurposing specialist.45Original content:6${$json.sourceContent}78Task: ${$json.config.prompt}910Important:11- Keep the core message intact12- Adapt style for the specific format13- Make it feel native to the platform, not just a copy14- Add value beyond the original where possible15`;Checkpoint
Khi repurpose content, tại sao cần "feel native to the platform"?
📊 Content Tracker
1// Save all repurposed content to Google Sheets2// Code node: Prepare row data3const row = {4 date: new Date().toISOString(),5 sourceTopic: $json.topic,6 format: $json.format,7 content: $json.repurposedContent,8 platform: $json.format,9 status: "draft",10 scheduledDate: "",11 published: false12};1314return { json: row };Checkpoint
Content tracker cần track những field nào cho mỗi repurposed content?
⚡ One-Click Repurpose Workflow
1// Complete workflow triggered by webhook2// Input: { url: "blog-post-url" }34// Step 1: Fetch blog content5// HTTP Request node: GET the URL, extract text67// Step 2: Analyze content8const analyzePrompt = `9Analyze this content and determine:101. Main topic112. Key points (5 max)123. Target audience134. Best formats for repurposing145. Suggested hashtags1516Content: ${$json.content}1718Return JSON.`;1920// Step 3: Generate all formats (Loop)21// Step 4: Save to Google Sheets22// Step 5: Notify on Slack- 80/20 rule: 20% nội dung tạo 80% engagement — repurpose top performers
- Platform-native: Điều chỉnh mỗi format cho platform, không chỉ resize
- Timing: Space out repurposed content (không post all at once)
- Track: Monitor engagement mỗi format để biết format nào hiệu quả nhất
Checkpoint
One-click repurpose workflow gồm bao nhiêu steps?
📝 Bài Tập Thực Hành
- Build repurposing workflow: 1 blog post ra 5 formats
- Tạo Instagram carousel generator từ article
- Build Twitter thread generator với hook optimization
- Implement content tracker với Google Sheets
Checkpoint
Bạn đã build thành công repurposing workflow cho bao nhiêu formats?
🚀 Bài tiếp theo
Capstone Project — Dự án tổng hợp ứng dụng tất cả kiến thức đã học.
