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Content Repurposing

Biến một nội dung thành nhiều định dạng khác nhau với AI automation

🔄 Content Repurposing

0

🎯 Mục tiêu bài học

TB5 min

Sau bài học này, bạn sẽ:

✅ Hiểu repurposing strategy và workflow architecture

✅ Xây dựng format templates cho nhiều platform

✅ Implement AI repurposing node và content tracker

✅ Build one-click repurpose workflow hoàn chỉnh

Một source content, nhiều output formats. Tối đa hóa ROI của mỗi piece of content.

1

📋 Repurposing Strategy

TB5 min
Diagram
Đang vẽ diagram...

Checkpoint

Một blog post có thể repurpose thành những format nào?

2

🔄 Repurposing Workflow

TB5 min
Diagram
Đang vẽ diagram...

Checkpoint

Workflow repurposing gồm những bước chính nào?

3

📝 Format Templates

TB5 min
JavaScript
1// Code node: Format configurations
2const formats = {
3 twitterThread: {
4 prompt: `Convert this content into a Twitter thread (5-8 tweets).
5Rules:
6- First tweet: strong hook
7- Each tweet: self-contained but connected
8- Last tweet: CTA + summary
9- Use numbers (1/, 2/, etc.)
10- Include 2-3 hashtags on first tweet only`,
11 maxLength: 280
12 },
13
14 linkedinPost: {
15 prompt: `Convert this into a LinkedIn post.
16Rules:
17- Start with attention-grabbing first line
18- Use short paragraphs (1-2 sentences)
19- Include personal insight or opinion
20- End with question for engagement
21- Professional but approachable tone`,
22 maxLength: 3000
23 },
24
25 newsletterSnippet: {
26 prompt: `Create a newsletter snippet from this content.
27Rules:
28- Compelling subject line
29- Preview text (50 chars)
30- Brief intro (2-3 sentences)
31- 3 key takeaways as bullet points
32- CTA button text`,
33 maxLength: 500
34 },
35
36 instagramCarousel: {
37 prompt: `Create an Instagram carousel (8-10 slides).
38Rules:
39- Slide 1: Hook / Title
40- Slides 2-8: One key point per slide
41- Last slide: CTA + save reminder
42- Each slide: max 30 words
43- Engaging, visual language`,
44 maxLength: 200 // per slide
45 },
46
47 podcastScript: {
48 prompt: `Convert this into a 5-minute podcast script.
49Rules:
50- Casual, conversational tone
51- Include intro and outro
52- Add rhetorical questions
53- Break into segments
54- Include transition phrases`,
55 maxLength: 1500
56 },
57
58 faq: {
59 prompt: `Extract 5-7 FAQ questions and answers from this content.
60Rules:
61- Questions a reader might ask
62- Concise, clear answers
63- Include practical examples
64- Return as JSON array`,
65 maxLength: 2000
66 }
67};
68
69// Generate items for each format
70const selectedFormats = $json.formats || Object.keys(formats);
71
72return selectedFormats.map(f => ({
73 json: {
74 format: f,
75 config: formats[f],
76 sourceContent: $json.content,
77 topic: $json.topic
78 }
79}));

Checkpoint

Mỗi format template cần có những thông tin gì?

4

🤖 Repurposing AI Node

TB5 min
JavaScript
1// OpenAI node (inside Loop)
2const repurposePrompt = `
3You are a content repurposing specialist.
4
5Original content:
6${$json.sourceContent}
7
8Task: ${$json.config.prompt}
9
10Important:
11- Keep the core message intact
12- Adapt style for the specific format
13- Make it feel native to the platform, not just a copy
14- Add value beyond the original where possible
15`;

Checkpoint

Khi repurpose content, tại sao cần "feel native to the platform"?

5

📊 Content Tracker

TB5 min
JavaScript
1// Save all repurposed content to Google Sheets
2// Code node: Prepare row data
3const row = {
4 date: new Date().toISOString(),
5 sourceTopic: $json.topic,
6 format: $json.format,
7 content: $json.repurposedContent,
8 platform: $json.format,
9 status: "draft",
10 scheduledDate: "",
11 published: false
12};
13
14return { json: row };

Checkpoint

Content tracker cần track những field nào cho mỗi repurposed content?

6

⚡ One-Click Repurpose Workflow

TB5 min
JavaScript
1// Complete workflow triggered by webhook
2// Input: { url: "blog-post-url" }
3
4// Step 1: Fetch blog content
5// HTTP Request node: GET the URL, extract text
6
7// Step 2: Analyze content
8const analyzePrompt = `
9Analyze this content and determine:
101. Main topic
112. Key points (5 max)
123. Target audience
134. Best formats for repurposing
145. Suggested hashtags
15
16Content: ${$json.content}
17
18Return JSON.`;
19
20// Step 3: Generate all formats (Loop)
21// Step 4: Save to Google Sheets
22// Step 5: Notify on Slack
Repurposing Tips
  • 80/20 rule: 20% nội dung tạo 80% engagement — repurpose top performers
  • Platform-native: Điều chỉnh mỗi format cho platform, không chỉ resize
  • Timing: Space out repurposed content (không post all at once)
  • Track: Monitor engagement mỗi format để biết format nào hiệu quả nhất

Checkpoint

One-click repurpose workflow gồm bao nhiêu steps?

7

📝 Bài Tập Thực Hành

TB5 min
Exercises
  1. Build repurposing workflow: 1 blog post ra 5 formats
  2. Tạo Instagram carousel generator từ article
  3. Build Twitter thread generator với hook optimization
  4. Implement content tracker với Google Sheets

Checkpoint

Bạn đã build thành công repurposing workflow cho bao nhiêu formats?

🚀 Bài tiếp theo

Capstone Project — Dự án tổng hợp ứng dụng tất cả kiến thức đã học.